BEING AWAKE TODAY
adj. — a day as experienced by ordinary people
fm. a nonce word—a natural expansion of workaday
first published. 1893, in a letter by George Bernard Shaw
inspiration. just a curious-looking word, though it’s equally curious how useful it is. Sure, within the space of this post, it leaps from Shaw to Marshall McLuhan; pretty heavy hitters. Little in its history suggests it was carried through the ages by extended use. More, it seems a happy and fairly obvious invention for the more gifted wordsmith.
featured image. McLuhan (right) in Woody Allen’s Annie Hall, 1977.
The electric puts the mythic or collective dimension of human experience fully into the conscious wakeaday world.
—Marshall McLuhan, The Gutenberg Galaxy: The Making of Typographic Man, 1962